Our Values

  1. Get it done, then log off. Your work speaks louder than the hours you clock in.
  2. Impact > Input. What you create matters more than how long it took.
  3. Talk like humans. Great ideas don’t come from endless emails, whatsapp groups and voice notes—they come from real conversations.
  4. Small, sharp teams win. Too many voices dilute the vision. We keep it lean and effective.
  5. No fluff, no jargon. If it doesn’t add value, don’t say it.
  6. If you can’t write, read. If you can’t think, write. Writing sharpens ideas and turns thoughts into action.
  7. Never underestimate the power of a simple Google search—curiosity and resourcefulness go a long way.
  8. Touch grass. Step outside. Watch, listen, observe talk to people. Ideas live in the real world, not in meeting rooms, trend reports or chatgpt.
  9. Make ads that impress consumers, not marketers. If it doesn’t make someone stop, think, or smile, it’s just noise.

Working with us

Now that you know how we think, here’s what makes a collaboration with us work best:

  1. TRUST – Great work happens when trust goes both ways. We bring the ideas—you help shape them.
  2. TIME – Content needs testing, iteration, and patience. Algorithms work differently for every brand. If you’re playing the long game, so are we.
  3. CREATOR MINDSET – People block ads, not content. Our job is to make something worth watching before turning it into an ad.
  4. WRITTEN BRIEFS – No fancy templates needed—just clarity of thought. The sharper your goals, the better our ideas.